Social media is a huge opportunity to grow your business. There are many ways to get people to your website and I am going to lay out a few ways to do so.
Give People a Reason to Visit Your Site
Before you can acquire new leads, you need to get people onto your website. Entice them with a free give away. Or the thing that I think drives some buzz is to have webinars and have them frequently. Conveyorware just had a webinar and it work out well for them. They generated 3 leads for vendors.
Drive people from social channels to relevant pages on your website
This step has to do with aligning the proper path for an individual to arrive on your site. Give them a solution to their problem. Like, a How To.
Engage visitors in an effective manner
If you want to convert visitors then you have to be the proactive one. With visitors only spending less than 15 seconds on your site. Have a short and simple landing page to help generate names. Use overlays, and side tabs.