So you want to know how to gain credibility with your website, well there are many factors to consider when doing so. You want to make sure that you have a few thing already set into place to make the process go much smoother.
It is easy to make a website these days almost anyone can put together a website. The search engines evaluate a variety of factors when determining your site’s legitimacy. We’ve known about certain tried-and-true factors that can boost your site’s credibility for years, including:
- In-Links: The search engines see in-links (links leading to your website from external sites) as signs of your trustworthiness. In-links are the virtual equivalent of someone “vouching” for your site. The more successful and credible the other site, the better you look to Bing and Google.
- Out-links: Contrary to in-links, out-links are the links on your site that link to external sites. If your links are broken or the external site is irrelevant or outdated, your search rankings can take a hit.
- A clean, error-free site: Broken/missing images, spelling mistakes, or 404 errors are all poor signs of a site’s credibility.
- Traffic: Theoretically, the more traffic you get, the more relevant you are to searchers.
- An easy-to-navigate website: A site that’s easy to navigate can reassure new visitors that your site contains the information they need. If your site is difficult or confusing to navigate, your site’s bounce rate (the percentage of users who immediately leave your site) will be higher— indicating to the search engines that your site wasn’t a successful match for those search queries.
- An XML sitemap: Just like your site must be easy to navigate for humans, it should be similarly easy to navigate for the search spiders, too. An XML sitemap acts as a “road map” that leads bots down each interconnected page of your site, allowing them to index your page more quickly and accurately. Most websites have two sitemaps: a text-based list of pages within the sites and an .xml file for the spiders.
Social media is a great tool for any company it help shell out links consistently to different places and can help boost your presents and credibility on the web. Many companies have worked on getting a credible website up and running it takes some time to get there but your website willl see dividends if you stay with it.
Retweets from a power Twitter user can affect your search rankings just like in-links from an authoritative, established source.Search engines can also consider a tweet’s retweet rate. If a link tweeted to 1000 followers gets 100 retweets, it’s got a 10% retweet rate—and that link may do better in search rankings than a link with a 3% retweet rate.
It’s not what you know, it’s who you know—or rather, who you’re engaging with on social media. Interacting with Twitter power users boosts your own credibility.
Of course, that doesn’t mean a food blogger should start tweeting Lady Gaga or Anderson Cooper. Relevance matters: if that food blogger starts a Twitter conversation with Wolfgang Puck or Anthony Bourdain, the blog’s credibility as an authoritative source for recipes may get a huge bump.
Last thing, is for you to see the most out of your social contributions that you make everyday or every other day on Facebook or Twitter, you should encourage your friends to tweet your content or like your content, so encourage the power of sharing socially it will help you gain backlinks and most of all credibility.