You don’t have much time when some one visits your website to get them to purchase what you are selling. People judge your website in about 1/10th of a second. That’s not a lot of time at all to have products. What you need on your website are:
- Answers to their questions
- Make it easy to find the answer
- Be trusted with the answer
- Why you get visitors
With an eCommerce website you want to make moves like: Move towards simple!
Have things like:
- White space
- Flat design
- Large drop down menu
You want to use the following creative images:
- Flat screen background images
- High quality
- Use some effects
- Simple & fun
Also you want to layout your products. Scrolling tricks are fun and can make your website fun for visitors. Just use straight product scrolling, reason is infinity scrolling can get boring! Make your text on your website POP with the background you want to pull their attention so use an obnoxious bright color.
Bottom line is you want your website to be different and have a different feel. Make it yours!