I have learned that being socially active online does help you but it also depends on the social network you are on. Businesses need to know what social media channel works for them.
I am seeing that a lot of car dealerships are on Instagram and Twitter. Its a great way to get your car lot out there. I just recently got asked to take some one out of my network because I have been posting so much but that is how you do marketing correctly because now they are going to know where to go when they need the services I have been posting about.
One last thing, remember that even if you do print advertising you still need a website for people to go to. So they can read reviews or see recent work that you have done. It can hurt your closing rate if you don’t.