Reading everyday can give you brand new ideas for your website strategy and social media strategy. Not that it should be changing but you have to have a plan and make it move.
Reading can open up your mind to knew topics for your industry. One of the websites I read almost daily is Inc.com they have some great articles to make you have a “light bulb” idea.
I would recommend maybe reading online every morning for new ideas because trust me your competettion is doing it and who knows you might be able to expand the idea you read about and make it better and over time become the best at.
Or at least get a hashtag trending or start the process of owning a hashtag on Twitter. See what reading can do for you. Its a gold mine for new ideas or expending on ones you have in motion.
Today I read a couple of articles that are going to go well with blog topics I can write on.
Even reading your emails for 10 minutes can give you new articles that can give you a break through for the day!